Amazon.com has released the Amazon Xbox Live Store beta,
amazon.com/xboxlive, offering customers the ease to acquire and gift select
Xbox Live competitions, registration cards and Microsoft Information cards.
Previously competitions were just readily available directly
from the Xbox 360 console or xbox.com, making Amazon.com the first retailer to
provide customers electronic access to codes for downloading and install Xbox
Live Arcade games. Consumers could choose from fan-favorite titles including
"Braid," "Castle Crashers," and over 100 various other
games.
"PC gamers have enjoyed the convenience of digital
downloads on Amazon.com for some time. Now Amazon.com and
Microsoft are bringing that same level of convenience to platform gamers by
expanding the reach of the Xbox Live digital platform to millions of Amazon
customers," said Greg Hart, vice president of Video Games and Software for
Amazon.com. "This is an exciting day for Amazon.com
customers, and we will continue to drive innovation that will provide our
customers with the widest selection of video game platform downloads." Please visit this link amazon store card for additional hints.
"This partnership brings together two leading online brands - Xbox Live as the entertainment center of the living room and Amazon.com, a retailer that consumers rely on for great deals and wide selection," said Christina DeRosa, general manager, Xbox Live Business. "With the overwhelming success of our existing Xbox Live Marketplace, it is clear that the 17 million active and engaged members of the Xbox Live community enjoy digital access to entertainment content. Now we're happy to be extending our storefront to Amazon.com, a cutting-edge online retailer who is helping make digital distribution more mainstream."
The Amazon.com Xbox Live Store works on a code-redemption system where customers who purchase an Xbox Live product will immediately be able to view their Xbox Live code after purchase as well as e- mail that code to themselves or the recipient of the gift. Additionally, this code will reside in the customer's Your Games & Software Library so they can retrieve it at any time. This digital delivery mechanism eliminates both the waiting time for the customer as well as reduces the waste associated with shipping packaged games and points cards. Customers can leverage Amazon's recommendation and personalization engine to learn about new games that they also may be interested in based on similar purchase histories of like- customers.
"This partnership brings together two leading online brands - Xbox Live as the entertainment center of the living room and Amazon.com, a retailer that consumers rely on for great deals and wide selection," said Christina DeRosa, general manager, Xbox Live Business. "With the overwhelming success of our existing Xbox Live Marketplace, it is clear that the 17 million active and engaged members of the Xbox Live community enjoy digital access to entertainment content. Now we're happy to be extending our storefront to Amazon.com, a cutting-edge online retailer who is helping make digital distribution more mainstream."
The Amazon.com Xbox Live Store works on a code-redemption system where customers who purchase an Xbox Live product will immediately be able to view their Xbox Live code after purchase as well as e- mail that code to themselves or the recipient of the gift. Additionally, this code will reside in the customer's Your Games & Software Library so they can retrieve it at any time. This digital delivery mechanism eliminates both the waiting time for the customer as well as reduces the waste associated with shipping packaged games and points cards. Customers can leverage Amazon's recommendation and personalization engine to learn about new games that they also may be interested in based on similar purchase histories of like- customers.
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